Data Monetization - Turn Your Data Into Revenue

The old way costs you months and money.

You have valuable data. Your customers or partners want API access to it. But between here and there is a wall of engineering work you can never seem to prioritize.

🏗️

Months of Engineering

Auth, rate limiting, DDoS protection, billing, per-customer routing — each feature is a multi-week project. Most teams never start.

🗂️

Unsafe Data Sharing

You're sharing CSVs, read-only DB credentials, or one endpoint shared by all customers. One breach or one abusive user affects everyone.

💸

No Monetization Layer

You're providing API access for free or invoicing manually. There's no per-request tracking, no automatic billing, no revenue insight.

🔧

Data Engineering Burden

Consumers want clean, shaped data. Transforming warehouse output into the right JSON — with proper field names, aggregations, and filters — means more pipelines, more maintenance.

Six layers of enterprise-grade protection. Zero configuration required.

Everything that would take your team months to build is already there — at <250ms of overhead per request.

🛡️

DDoS Protection

Automatic traffic analysis and abuse blocking. Your warehouse never sees malicious or runaway traffic — we absorb it at the edge.

Included · No config needed

🔑

Auth & Authorization

Every consumer gets their own ep_-prefixed API key and a unique subdomain URL. Revoke any key instantly without affecting others.

Per-customer isolation

⚡

Real-Time Data Engineering

Point to a table, define column aliases, aggregation functions, time-bucket granularity, and filtering logic — all via a simple form. We execute the transformation at runtime, no ETL pipelines needed.

No-code schema builder

💰

Monetization

Per-request billing tracked automatically per consumer, per endpoint. See exactly who's calling, how much they owe, and when to invoice — or let us handle it entirely.

Automatic billing tracking

🔒

Security Controls

Per-consumer IP whitelists and blacklists. Rate limiting and throttling rules you set. Automatic anomaly detection. You decide who gets how much, how fast.

Whitelist · Blacklist · Rate limits

🎯

Per-Consumer Customization

Each buyer gets their own dedicated endpoint URI and API key(s). Customize rate limits, access permissions, and response shapes per customer without touching your warehouse.

Unique URL · Unique keys

The No-Code Schema Builder

Your warehouse speaks SQL. Your API speaks human.

Four powerful controls let you transform raw table data into a clean, consumer-friendly API response — without writing a line of code.

AS

Column Aliasing

Your internal schema is for your engineers. Rename any column to something your consumers actually understand — without altering your database. td_2024_final becomes touchdowns.

∑

Aggregation & Statistical Functions

Apply SUM, AVG, COUNT, MIN, MAX, and more. Control granularity so consumers receive data bucketed by day, week, month, quarter, or year — from the same underlying table.

⊃

Filtering Logic

Define exactly which records are included in the response using condition rules — field, operator, value. Expose only active records, a specific season, a date range, or any subset of your data.

{}

Response Schema

Consumers always receive a consistent, predictable JSON shape — even as your underlying tables evolve. You control which fields are exposed and in what order.

Schema Builder nfl-stats endpoint

Source Column Alias Function

td_2024_final touchdowns raw ✓

player_full_nm player raw ✓

game_revenue_usd revenue SUM ✓

snap_date period GROUP BY month ✓

yds_per_carry avg_yards AVG ✓

Active Filters

season = 2024 status = "active" league = "NFL"

3 filters applied · consumers receive only matching rows

Consumer Response Preview

[
  {
    "player": "Saquon Barkley",
    "touchdowns": 18,
    "avg_yards": 5.2,
    "revenue": 142800,
    "period": "2024-10"
  }, ...
]

Three steps. That's it.

From warehouse connection to live, protected, monetized API — in the time it takes to read this page.

1

~2 minutes

Connect Your Data Source

Authenticate with your warehouse or RDBMS using one of your existing Spartera Connections, or create a new one. Select the table or view you want to expose. We never store your raw data — we query it at request time, every time.

✓ BigQuery ✓ PostgreSQL ✓ Snowflake ✓ MySQL ✓ Redshift ✓ Databricks

2

~5 minutes

Configure Your Schema — No Code

Use the Schema Builder to rename columns with human-readable aliases, apply aggregation functions (SUM, AVG, COUNT, etc.) with time-bucket granularity, and set filtering rules to control which records consumers can access.

✓ Column Aliasing ✓ Aggregations ✓ Filtering Rules ✓ Response Shape

3

Instant

Publish. Share. Get Paid.

Click Publish. Add consumers — each gets a unique URL and API key. Track usage and revenue in your dashboard. Consumers call their endpoint; we handle auth, security, billing, and data transformation.

Legacy approach

https://api.yourcompany.com/data

⚠ Shared · No auth · No billing · Raw schema exposed

With Managed Endpoints

https://acme-corp.api.spartera.com/nfl-stats

✓ Isolated · Secured · Aliased schema · Billing tracked

What changes when you use Managed Endpoints.

A side-by-side look at every layer that transforms.

❌

Without Managed Endpoints

✗ 3–6 months of engineering to build auth, rate limiting, billing from scratch
✗ Shared credentials or a single endpoint shared by all consumers
✗ No per-request revenue tracking — manual invoicing or leaving money on the table
✗ Internal field names exposed — consumers see td_2024_final, not touchdowns
✗ No aggregation control — consumers receive raw rows and do their own math
✗ No filtering — entire table exposed, including records you never intended to share

✅

With Managed Endpoints

✓ Live, production-grade API in minutes — no backend engineers needed
✓ Every consumer gets their own isolated endpoint URL and API key(s)
✓ Per-request billing tracked automatically — know exactly what each consumer owes
✓ Column aliases mean consumers see clean, meaningful field names
✓ Aggregations baked in — deliver daily, weekly, or monthly rollups from one table
✓ Filtering rules ensure consumers only see records you've explicitly permitted

<250ms overhead. Six layers of enterprise protection.

That's what we add to every request — in exchange for everything your team would otherwise spend months building.

🛡️ DDoS Analysis & Blocking ~15ms

🔑 Key Validation & Auth ~20ms

🔒 Rate Limit & ACL Check ~10ms

⚡ Query Execution (your warehouse) varies

🎨 Alias · Aggregate · Filter · Transform ~30ms

💰 Usage Metering & Billing Record ~8ms

Total Managed Endpoints overhead:

<250ms typical · all six layers · every request

Part of the Spartera Platform

Your Connections work here too.

If you're already on Spartera, you don't start from scratch. The same warehouse Connections you've set up for your analytics power your API endpoints — configure once, use everywhere.

→ Reuse existing Connections — no re-authentication needed
→ Endpoints and analytics can point to the same source table
→ PostGen and SparteraConnect can consume the same underlying data via their own pipelines

🔌

Spartera Connections

Authenticate your warehouse once — reused by Analytics, Endpoints, and more

⚡

Managed Endpoints You are here

Your data → aliased, aggregated, filtered → live secured API

🏪

Spartera Marketplace

Sell analytics (not API endpoints) to 14,000+ buyers

🤖

SparteraConnect

AI agents query your data via MCP using the same connections

Simple, transparent pricing

Start free. Pay as you go, or commit to a subscription for more volume.

FREE FOREVER

Forever Free

$0

30 API calls/month included

✓ 30 API calls/month
✓ Unlimited endpoints
✓ Unlimited consumers
✓ All security features
✓ Schema builder (alias, aggregate, filter)
✓ Usage dashboard

Get Started Free

No commitment

PAY AS YOU GO

On Demand

$0.50 / API call

per API call · no subscription · no commitment

✓ Pay only for what you use
✓ Pass-through pricing to your consumers
✓ Full usage analytics
✓ No minimum spend

Start Building

Monthly Subscriptions

More volume, lower cost. Cancel anytime. Marketplace requests are always free.

SMB

$49 /mo

250 API calls/month

$0.20/call 61% off PAYG

✓ 250 API calls/month
✓ All security layers
✓ Priority support
✓ Cancel anytime

Start Growing

Enterprise

$199 /mo

2,000 API calls/month

$0.10/call 80% off PAYG

✓ 2,000 API calls/month
✓ White-label solutions
✓ Dedicated support
✓ SLA guarantee
✓ Cancel anytime

Go Enterprise

Custom

Custom request limits

✓ Custom request limits
✓ Custom rate limiting
✓ White-label solutions
✓ Professional services
✓ Dedicated support

Contact Us

⚠️ Building this yourself? Budget $50K–$200K upfront plus $5K/month to maintain. Managed Endpoints is free to start.

Subscription requests reset monthly. Overage billed at $0.50/request. Marketplace requests & testing/preview calls are always free.

Need full control?

🏢

Enterprise · Self-Hosted

Want to run Managed Endpoints on your own infrastructure?

Our managed offering covers the vast majority of use cases — but if your enterprise requires full data sovereignty, white-labeling, or on-premise deployment, Managed Endpoints is architected to support it. Contact us to discuss a self-hosted installation tailored to your environment.

✓ Full data sovereignty — nothing leaves your VPC ✓ White-label under your own brand and domain ✓ On-premise or private cloud deployment ✓ Same schema builder, auth, and billing stack ✓ Dedicated installation support

Contact us about self-hosting →

Your data is already an API.

The old way costs you months and money.

Months of Engineering

Unsafe Data Sharing

No Monetization Layer

Data Engineering Burden

Six layers of enterprise-grade protection. Zero configuration required.

DDoS Protection

Auth & Authorization

Real-Time Data Engineering

Monetization

Security Controls

Per-Consumer Customization

Your warehouse speaks SQL. Your API speaks human.

Column Aliasing

Aggregation & Statistical Functions

Filtering Logic

Response Schema

Three steps. That's it.

Connect Your Data Source

Configure Your Schema — No Code

Publish. Share. Get Paid.

What changes when you use Managed Endpoints.

Without Managed Endpoints

With Managed Endpoints

<250ms overhead. Six layers of enterprise protection.

Your Connections work here too.

Simple, transparent pricing

Forever Free

On Demand

Monthly Subscriptions

SMB

Enterprise

Custom

Want to run Managed Endpoints on your own infrastructure?

Your data deserves a

production-grade API.

Your data is already an API.

The old way costs you months and money.

Months of Engineering

Unsafe Data Sharing

No Monetization Layer

Data Engineering Burden

Six layers of enterprise-grade protection. Zero configuration required.

DDoS Protection

Auth & Authorization

Real-Time Data Engineering

Monetization

Security Controls

Per-Consumer Customization

Your warehouse speaks SQL. Your API speaks human.

Column Aliasing

Aggregation & Statistical Functions

Filtering Logic

Response Schema

Three steps. That's it.

Connect Your Data Source

Configure Your Schema — No Code

Publish. Share. Get Paid.

What changes when you use Managed Endpoints.

Without Managed Endpoints

With Managed Endpoints

<250ms overhead. Six layers of enterprise protection.

Stay Ahead of the Analytics Revolution

Your Connections work here too.

Simple, transparent pricing

Forever Free

On Demand

Monthly Subscriptions

SMB

Enterprise

Custom

Want to run Managed Endpoints on your own infrastructure?

Your data deserves a

production-grade API.

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