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Why Buy Analytics Instead of Raw Data?

Faster integration, lower costs, zero compliance risk

Raw data requires months of integration and expensive infrastructure. Analytics deliver immediate insights through simple APIs - get value in hours, not months.

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Hours
Not Months
70%
Cost Savings
Zero
Infrastructure
7 min read
For Buyers
Overview

The Smart Way to Access External Data

When you buy raw data, you're signing up for months of integration work, expensive infrastructure, and ongoing maintenance. When you buy analytics, you get immediate access to insights through simple APIs - no infrastructure required.

Key Points

Integrate in hours with simple API calls

No data warehouse or processing infrastructure needed

Pay only for insights you actually use

Zero compliance risk - data never enters your systems

Always access the freshest data

Why It Matters

Why This Matters for Data Buyers

Stop building infrastructure, start getting insights

Speed to Value

Raw data takes 3-6 months to integrate with ETL pipelines and processing infrastructure. Analytics APIs integrate in hours - start getting value immediately.

Total Cost of Ownership

Raw data requires storage, processing, monitoring, and maintenance. Analytics eliminate all infrastructure costs - pay only for the insights you consume.

Compliance & Security

Storing raw data creates regulatory obligations (GDPR, CCPA, SOC 2). With analytics, you never store the data - no compliance risk, no breach exposure.

Data Freshness

Batch data is always stale - hours or days behind. Analytics query against live data, ensuring you always have current insights for better decisions.

How It Works

How to Get Started with Analytics

From discovery to production in one day

1
1

Discover Analytics

Browse the marketplace to find analytics that match your needs. Review documentation, pricing, and sample responses.

Key Points:

Search by category, industry, or use case
Review API documentation and examples
Check pricing and usage limits
View sample data and responses
2
2

Purchase Access

Buy credits and subscribe to the analytics you need. Get instant API credentials.

Key Points:

Purchase credits for your account
Subscribe to desired analytics
Receive API keys and documentation
Access sandbox environment for testing
3
3

Integrate & Deploy

Add the API to your application with a few lines of code. Start querying for real-time insights.

Key Points:

Simple REST API integration
Test in sandbox environment
Deploy to production
Monitor usage and results
Comparison

Side-by-Side Comparison

Integration Time

Buying Data
3-6 months for ETL, schema mapping, quality checks
Buying Analytics
Hours with simple API integration

Infrastructure Cost

Buying Data
$10K-$50K/month for storage and processing
Buying Analytics
Zero - analytics execute at source

Total Cost

Buying Data
Data cost + infrastructure + maintenance + personnel
Buying Analytics
Pay only for insights consumed

Time to First Insight

Buying Data
3-6 months after purchase
Buying Analytics
Same day as purchase

Data Freshness

Buying Data
Batch updates (hours to days old)
Buying Analytics
Real-time query execution

Compliance Risk

Buying Data
High - storing raw data creates obligations
Buying Analytics
Zero - no data storage or movement

Flexibility

Buying Data
Full access for custom analysis
Buying Analytics
Limited to predefined analytics

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Key Benefits

Why Organizations Buy Analytics

Same Day

Time to Production

Start getting insights hours after purchase, not months

70%

Lower Total Cost

Eliminate infrastructure, storage, and maintenance expenses

Zero

Compliance Risk

No data storage means no GDPR, CCPA, or breach concerns

100%

Data Freshness

Always query against current data for better decisions

FAQs

Common Questions

What if I need custom analytics not in the marketplace?

You can request custom analytics from sellers, or if you need complete flexibility, purchasing raw data might be better. However, 80% of use cases are covered by well-designed analytics APIs.

How do I know the analytics are accurate?

All analytics include documentation on methodology, data sources, and update frequency. You can test in sandbox environments before deploying to production, and usage includes full query lineage for verification.

What happens if a seller changes their API?

Sellers maintain API versioning to ensure backward compatibility. You'll receive advance notice of any deprecations and can migrate to new versions on your timeline.

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