Data Products

From Warehouse Table to Priced Product, Without Leaving the Conversation

MIT's decade of research found top performers attribute 11% of revenue to data monetization and bottom performers 2%. The gap was never a data problem — it was a workflow problem. Your registrations table can't be sold; the EV-adoption index inside it can. Getting from one to the other meant a SQL client, a BI tool, a spreadsheet, a pricing debate and an admin console. Spartera's MCP connector collapses that into a single conversation — Spartera never stores the raw data, just the logic, and no records are ever transferred.

Mind, Hand — and Marketplace: Turning MIT's Decade of Data Monetization Research into Revenue

MIT CISR just closed a decade of data monetization research with one number that should stop every data leader cold: top performers attribute 11% of revenue to data monetization — more than five times the bottom performers' 2%. The framework is validated. The question is execution. Here's how the marketplace model operationalizes all three of MIT's principles.