Tony DiLoreto

Who Owns That Domain? Stirista Brings Company-Level B2B Data to the Spartera Marketplace

Every inbound lead, sign-up, and target account list starts with the same questions: which company is behind this domain, how big is it, and how do its people format their email? Stirista, the San Antonio identity and marketing data company, now answers them on the Spartera Marketplace. Two company-level products are live today. Company Resolution turns a website domain into a firmographic profile, and Company Email Format returns a company's business email pattern with a confidence score. You pay by the request, with no contract and no personal records.

From Warehouse Table to Priced Product, Without Leaving the Conversation

MIT's decade of research found top performers attribute 11% of revenue to data monetization and bottom performers 2%. The gap was never a data problem — it was a workflow problem. Your registrations table can't be sold; the EV-adoption index inside it can. Getting from one to the other meant a SQL client, a BI tool, a spreadsheet, a pricing debate and an admin console. Spartera's MCP connector collapses that into a single conversation — Spartera never stores the raw data, just the logic, and no records are ever transferred.

One Key, One Bill, One Shape: The Accidental Superpower of Passthru Endpoints

Enterprises spent $12.5 billion on foundation model APIs in 2025 — a market that grew on a purchase pattern so standard nobody thinks about it: sign up, get a key, fund a balance, pay per call. Data APIs never converged on anything like it. We built Passthru Endpoints so sellers could list an API they already had. What we actually built was the missing standard.

Mind, Hand — and Marketplace: Turning MIT's Decade of Data Monetization Research into Revenue

MIT CISR just closed a decade of data monetization research with one number that should stop every data leader cold: top performers attribute 11% of revenue to data monetization — more than five times the bottom performers' 2%. The framework is validated. The question is execution. Here's how the marketplace model operationalizes all three of MIT's principles.