Mind, Hand — and Marketplace: Turning MIT's Decade of Data Monetization Research into Revenue
MIT CISR just closed a decade of data monetization research with one number that should stop every data leader cold: top performers attribute 11% of revenue to data monetization — more than five times the bottom performers' 2%. The framework is validated. The question is execution. Here's how the marketplace model operationalizes all three of MIT's principles.
July 17, 2026
8 min read