Tony DiLoreto

One Key, One Bill, One Shape: The Accidental Superpower of Passthru Endpoints

Enterprises spent $12.5 billion on foundation model APIs in 2025 — a market that grew on a purchase pattern so standard nobody thinks about it: sign up, get a key, fund a balance, pay per call. Data APIs never converged on anything like it. We built Passthru Endpoints so sellers could list an API they already had. What we actually built was the missing standard.

Mind, Hand — and Marketplace: Turning MIT's Decade of Data Monetization Research into Revenue

MIT CISR just closed a decade of data monetization research with one number that should stop every data leader cold: top performers attribute 11% of revenue to data monetization — more than five times the bottom performers' 2%. The framework is validated. The question is execution. Here's how the marketplace model operationalizes all three of MIT's principles.