Prepared exclusively for ALTSportsData.com

You hold the exclusive
data rights to sports
the big platforms
can't touch.

ALT Sports Data has done the hard work — securing exclusive data rights with the WSL, PBR, NHRA, World Supercross, SLS, and 15+ more leagues since 2021. Spartera turns those exclusive feeds into on-demand API revenue from sportsbooks, DFS operators, media, and fan platforms who have no other source.

🔒
The exclusivity advantage: Sportradar, SportsData.io, and Genius Sports serve mainstream leagues. For WSL surfing, PBR bull riding, NHRA drag racing, and combat sports via AXS — ALT Sports Data is the only structured data source. That scarcity is directly monetizable.
2021
Founded
15+
Exclusive League Rights
8k+
Markets Available
6
Combat Sports (AXS)
Est. Annual Revenue to You
$151,008
80% of gross · 8 products · pipelines + calculations · conservative defaults
Your Exclusive Data Moat
What no one else can sell

Every league below is a data source that mainstream providers haven't structured, licensed, or built pipelines for. ASD holds the rights — and with Spartera, every one becomes a monetizable API endpoint.

EXCL.
🔒 Exclusive League Rights
Contracts with WSL, PBR, NHRA, World Supercross, SLS skateboarding, MASL, Athletes Unlimited, and 10+ more — data that can't be sourced elsewhere.
8k+
📊 Betting Markets Available
8,000+ futures, outrights, pre-match markets, and live heats across all covered leagues — already priced and ready to distribute.
6
🥊 Combat Sports via AXS
MMA, boxing, kickboxing, Muay Thai, wrestling, and grappling — captured, modeled, and ready for regulated betting distribution through the AXS platform.
100%
📡 Event Coverage
Every event, every heat, every fight — complete coverage across all partnered leagues with real-time official data from league APIs.
AI
🤖 Algorithm-Driven Pricing
Proprietary models generate betting markets for alt sports — independent pricing algorithms not dependent on external odds feeds.
B2B
🤝 Sportsbook Trading Partnerships
Established relationships with top sportsbooks via PRTL — proven distribution infrastructure that Spartera extends into a self-serve marketplace channel.
🏄 WSL Surfing EXCL
🤠 PBR Bull Riding EXCL
🏎️ NHRA Drag Racing EXCL
🏍️ World Supercross EXCL
🛹 SLS Skateboarding EXCL
🥊 MMA / Boxing via AXS EXCL
⚽ MASL Arena Soccer EXCL
🏋️ Athletes Unlimited EXCL
🏁 USAC Racing EXCL
+ 6 more leagues
The Transformation
Exclusive data rights
are only valuable if you sell them.

ASD already operates B2B trading partnerships with major sportsbooks. Spartera opens a second channel: a self-serve marketplace where any operator, developer, or media company can buy your exclusive data on demand — no enterprise contract required.

🔒
ASD Exclusive Data
Exclusivity valueUntapped ∞
⚡ Spartera
🏄
Live Alt Sports Scores & Results
🔄 Data Pipeline
$8 / pull
52× per year
🥊
Combat Sports Fight Data (AXS)
🔄 Data Pipeline
$6 / pull
20× per year
🏎️
NHRA Motorsports Telemetry API
⚡ Calculation
$10 / pull
8× per year
📊
Alt Sports Betting Market Feed
🔄 Data Pipeline
$5 / pull
38× per year
🏆
Athlete Performance Index
⚡ Calculation
$8 / pull
12× per year
🌊
Surf & Skate Heat Score Pipeline
🔄 Data Pipeline
$4 / pull
30× per year
Current B2B trading channel
Enterprise
Direct sportsbook partnerships via PRTL — high value, but requires sales cycles, integration work, and only reaches large operators willing to commit to contracts.
+
New: Spartera self-serve channel
$4 – $10
Per-pull access for mid-market operators, DFS platforms, media apps, and developers who can't sign enterprise contracts but will pay per query. Zero sales overhead, fully additive.
Sample API Products
What you could sell on Day 1

Each product leverages data ASD already collects exclusively — no new infrastructure, just a new self-serve distribution channel for buyers who can't get this data anywhere else.

How Spartera calculates annual revenue per product
Hover any step for details
🔍 480,000 searches / yr
Global query volume for this topic
(Google Keyword Planner est. for "surfing live scores API", "action sports data feed", "WSL data API" and related terms)
× 0.1% → 480 visitors
Marketplace acquisition rate
(Spartera platform default — conservative baseline for new marketplace listings)
× 50% → 240 buyers
Page-to-purchase conversion rate
(Spartera default — high-intent B2B buyers; niche exclusive data has especially high conversion due to no alternative source)
× $8 / pull
Price per API call — seller-set ($1–$50)
(Exclusive scarcity premium applied; alt sports live data has no competing source, supporting mid-tier per-pull pricing)
× 52 repulls / yr
How often buyers re-query as data refreshes
(Est. — weekly repull cadence; sports apps and sportsbooks refresh live scores and results data each event cycle, typically weekly across major alt sports seasons)
= $99,840 gross → $79,872 to you (80%)
(240 buyers × $8 × 52 repulls = $99,840 gross; Spartera 80/20 split → $79,872 net to ALT Sports Data)
Product Searches/yr Acq. 0.1% Conv. 50% $/Pull Repulls/yr Demand Gross Your 80%
🔄 Pipeline
🏄 Live Alt Sports Scores & Results
Real-time scores, standings, heat results, and event outcomes across WSL, PBR, SLS, NHRA, and more. Weekly cadence through active seasons.
🔒 ExclusiveSports AppsSportsbooksMedia
 480,000searches/yr 480240 $852×weekly High $99,840$79,872
🔄 Pipeline
🥊 Combat Sports Fight Data (AXS)
Round-by-round stats, strikes, takedowns, significant strikes, and outcome data for MMA, boxing, kickboxing, Muay Thai, wrestling, and grappling.
🔒 Exclusive via AXSSportsbooksFantasy MMA
 360,000searches/yr 360180 $620×event cadence High $21,600$17,280
⚡ Calculation
🏎️ NHRA / Motorsports Telemetry API
Drag racing run data: elapsed time, top speed, reaction time, round brackets, and elimination results across NHRA and USAC events.
🔒 ExclusiveBetting OperatorsMotorsports Media
 240,000searches/yr 240120 $108×race weekends High $9,600$7,680
🔄 Pipeline
📊 Alt Sports Betting Market Feed
Pre-match and live betting markets generated by ASD's proprietary pricing algorithms — ready for sportsbook operators who want to offer alt sports markets without building models.
🔒 ExclusiveOperatorsWhite-Label Books
 300,000searches/yr 300150 $538×weekly multi-sport High $28,500$22,800
⚡ Calculation
🏆 Athlete Performance Index (Action Sports)
Composite performance score for surfers, bull riders, skateboarders, and supercross athletes — normalised across events and career trajectory.
DFS PlatformsFan Engagement Apps
 180,000searches/yr 18090 $812×monthly Medium $8,640$6,912
🔄 Pipeline
🌊 Surfing & Skateboard Heat Score Pipeline
WSL heat-by-heat scores, judge breakdowns, wave counts, and SLS trick scores — structured feed for broadcaster overlays and fan engagement.
🔒 Exclusive via WSL/SLSBroadcastStreaming Apps
 120,000searches/yr 12060 $430×event cadence Medium $7,200$5,760
🔄 Pipeline
💹 Alt Sports Futures & Odds Aggregation
Opening and current lines for alt sports futures and outrights — champion odds, season totals, and event winner markets across ASD's full league catalogue.
Betting AffiliatesOdds Comparison Sites
 240,000searches/yr 240120 $426×bi-weekly Medium $12,480$9,984
⚡ Calculation
📚 Historical Alt Sports Results Archive
Clean structured historical results, standings, and stats for all covered leagues since ASD's 2021 founding — for model builders and researchers.
Quant ModelersAcademic Research
 60,000searches/yr 6030 $152×semi-annual Niche $900$720
Annual Total — 0.1% acquisition · 50% conversion · all 8 products $188,760 $151,008
The Market
Who pays — and why ASD is their only source

Every buyer segment below needs alt sports data and currently has nowhere structured to get it. ASD's exclusivity makes this a captive market.

🏢
Mid-Market Sportsbook Operators
Regional books, white-label operators, emerging markets
$5–10/pull
Weekly
Betting MarketsLive ScoresFutures
Smaller operators want to offer WSL or PBR markets to differentiate but can't negotiate an enterprise PRTL contract. Spartera's per-pull model is exactly the low-commitment entry point they need.
🎮
DFS & Fan Engagement Platforms
DFS apps, pick'em games, fan prediction platforms
$4–8/pull
Event cadence
Performance IndexLive ScoresAthlete Stats
DFS platforms covering action sports need athlete performance data and live scores to power their games. ASD is the only structured source for WSL, PBR, and SLS — and they need it every event.
📺
Broadcasters & Streaming Platforms
Action sports networks, YouTube channels, OTT apps
$4–6/pull
Event cadence
Heat ScoresLive Data OverlayAthlete Profiles
Broadcast teams covering WSL, SLS, or NHRA need structured live data for on-screen overlays and graphics. Currently they scrape manually — a clean API feed is worth paying for on every event.
📱
Action Sports Apps & Media
Surf apps, MMA news sites, motorsports trackers
$3–6/pull
Weekly
ScoresStandingsAthlete Data
Fan apps dedicated to surfing, skateboarding, or bull riding have no clean structured data source. ASD's API is the first time this data is available via a self-serve endpoint they can actually afford.
🔬
Combat Sports Quant Analysts
MMA betting modelers, fight prediction platforms
$6–10/pull
Event cadence
Fight StatsRound DataHistorical Archive
Quant modelers building MMA prediction tools need structured round-by-round fight data going back multiple years. AXS via Spartera is the only place to get it in a clean, queryable format.
How It Actually Works
Your exclusive data stays in your systems.
The revenue flows to you.

Zero-data-movement architecture — pipelines and calculations run against ASD's data. Only results leave.

🔒
ASD Exclusive
Data & Models
Your cloud. Exclusive league rights. 15+ sports, 8,000+ markets, AXS fight data.
WSLPBRAXS
query runs here
result returned →
← 80% revenue
Spartera
⚡
Managed
API Server
Auth, billing, rate limits, logging. Connect once.
AuthBillingLogging
result →
← $
🛒
Marketplace
Buyers discover and purchase your exclusive data on demand.
15k+ ProductsSelf-serve
data / calc →
API access →
← buyer pays
💼
B2B Buyer
Books, DFS apps, broadcasters, media — no enterprise contract needed.
$4–10/pullSelf-serve
Data / Pipeline Flow
Revenue Flow (80% to ALT Sports Data)
Year-One Revenue Summary
Your 80% share by product
Live Alt Sports Scores & Results
$79,872
Alt Sports Betting Market Feed
$22,800
Combat Sports Fight Data (AXS)
$17,280
Alt Sports Futures & Odds
$9,984
All other products
$21,072
Your Annual Take-Home80% of gross — 0.1% acq., 50% conv., all 8 products
$151,008

A second revenue channel on top of your enterprise business.

Spartera doesn't replace your PRTL sportsbook partnerships — it serves the operators, developers, and media companies below the enterprise threshold. Every buyer who comes through Spartera is revenue your direct sales motion would never capture.

No raw data leaves your systems. Queries execute against ASD's infrastructure. You control which leagues and data types are exposed, and at what price.

80% → You20% → Spartera
Revenue split on every successful transaction
🔒 Zero data movement architecture
Setup Process
Set up once. Earn indefinitely.

Works alongside your existing PRTL infrastructure — no changes to your enterprise trading operations.

🔗
Connect Your Data Feeds
Spartera connects securely to ASD's existing data infrastructure — no migration, no copies, no compliance changes.
📦
Package Your Exclusive Data
Define which leagues, data types, and markets to expose. Set price per pull. Publish to the marketplace in minutes.
🛒
Mid-Market Buyers Self-Serve
Operators, DFS platforms, media, and developers find and buy without ever contacting your sales team.
💸
You Collect 80%
Credits debited only on successful responses. Monthly payouts. Full query-level visibility by buyer and league.
Spartera — Analytics as a Service

ALT Sports Data has the
exclusive rights. Now let
the market pay for them.

The leagues are signed. The data flows. The buyers exist. The only missing piece is a self-serve channel that turns your exclusive rights into recurring per-pull revenue — and that's exactly what Spartera provides.

🚀 Let's build this togeth